Chacra (no, not chakra!) is Quechua for farmland. The Peruvian coast is buttressed by desert, followed a few hours later by sierra, mountain land.
House made from wood of the endangered algarrobo tree, which is also used to make syrups and, consequently, the popular Algarrobina cocktail (which, sadly, is delicious).
Whoever designed this logo is a genius, have I mentioned that before? Coca Cola continues to dominate the Latin American landscape.